Experts predict 2021 will generate 40% more SMS marketing messages than the previous year, and for good reason. G2 notes that 82% of people report opening every text they receive, and an estimated 70% of survey participants responded favorably to SMS campaigns. As a result, SMS Marketing arguably offers the strongest engagement of any promotional channel with a 90% open rate. Current mobile engagement trends are not the only driving factor though. Digital marketing as … [Read more...]
What’s new with Recapture: July 2021
That pandemic made us stay home so we've taken advantage of the time and worked hard to bring you a bunch of new things in Recapture. Here's a breakdown of what we worked on since late 2020. New features we've added to Recapture in 2021 so far 📢 Broadcast emails for promotional campaigns and newsletters Our most requested feature now available! With our Broadcasts, you can: Send broadcast emails for promotional campaigns or newsletters to your subscribers. Import contacts from an … [Read more...]
Why Recapture is the Best SMS Marketing Tool
Recapture: The best SMS tool for eCommerce brands Clearly, customer retention is going to make or break your store this year. And hopefully, our previous articles have underscored the deep importance of getting this right, especially with explosive growth in ecommerce during the pandemic. Holding on to your customers is more important than ever. Now we want to show how Recapture makes it easy to implement world-class retention strategies like using SMS to nail customer retention and grow your … [Read more...]
How SMS Marketing Works in 2021
The Hidden Dangers of SMS Marketing (and how to avoid them) Last time, we talked about why SMS is an exciting channel for ecommerce brands in 2021 and how we’ve helped brands get the most out of SMS marketing. With record results for ecommerce merchants in 2020, SMS proved its worth as a marketing channel and that it’s here to stay. However, SMS success doesn’t happen overnight (even if it’s easy to set up). When considering SMS as a marketing channel, ecommerce brands must plan ahead and … [Read more...]
How We Learned SMS is the Future of Ecommerce
2021 is the year of ecommerce SMS With ecommerce businesses expected to reach $4.9 trillion in 2021 and the ever-increasing amount of purchases being made on mobile devices, SMS marketing is a trend you can’t ignore in 2021. Used in the beginning to gain a competitive edge over other ecommerce businesses, SMS marketing campaigns are now essential ecommerce business communications. In other words, it’s a trend to keep up with. At Recapture, we’ve been working with ecommerce brands to … [Read more...]
Why Customer Retention is the Most Important Ecommerce Metric in 2021
Customer retention: the most important metric in 2021 We all know it’s cheaper to make sales to existing customers than it is to acquire new customers. For any business that’s able to retain its customers, they can improve their profits and cut down on acquisition costs. The common forms of retention include loyalty and rewards programs. Customers will be rewarded for sticking with your brand and it increases your bottom line. While these programs are effective, they have one limitation: … [Read more...]
What’s new with Recapture: March 2020
There's no winter hibernation for us, unfortunately. We've been working during the Holiday Season to have a bunch of new things ready for you. We're proud to announce a lot of new options for you in Recapture. Here's a breakdown of what we worked on in the last few months. New features we've added to Recapture in 2020 so far 🤑 OneClickUpsell integration (OCU) Want to use Recapture with OneClickUpsell? Now you can--our integration is able to pull all data from OCU's checkout replacement … [Read more...]
What new with Recapture: November 2019
We've been busy this summer and wanted you to know all the new things you can take advantage of in the coming months for your busy holiday season recovery time. New features we've added to Recapture since August - Unique Coupon Codes One-time, personal-per-customer coupon codes are now available for Shopify users in Recapture. Set up the type of discount you want (% off, $ off, or free shipping) along with any restrictions (e.g. cart amounts, countries where free shipping applies) and … [Read more...]
What new with Recapture: August 2019
We've been busy this summer and wanted you to know all the new things you can take advantage of in the coming months for your busy holiday season recovery time. New features we've added to Recapture since April - Product category segmentation Now you can use the category of the product to segment emails. Makes it easier to target those who are buying a certain kind of item and increases the power of Recapture's segmentation - Store level configs in Magento Previously, the … [Read more...]
Abandoned Cart Optimization Tips For Your Holiday Campaigns
The holidays are approaching faster than you'd like. And you're probably sitting around using the same old campaigns for abandoned carts that you've been using since, well, forever. Abandoned cart campaigns, like a bouquet of flowers, need to be refreshed every now and again. Optimizing abandoned cart campaigns is easy: It's time to dust off your email editor and take a look at what you have. Leaving it alone is likely leaving money on the table and possibly annoying customers. Why Optimize … [Read more...]