The Hidden Dangers of SMS Marketing (and how to avoid them) Last time, we talked about why SMS is an exciting channel for ecommerce brands in 2021 and how we’ve helped brands get the most out of SMS marketing. With record results for ecommerce merchants in 2020, SMS proved its worth as a marketing channel and that it’s here to stay. However, SMS success doesn’t happen overnight (even if it’s easy to set up). When considering SMS as a marketing channel, ecommerce brands must plan ahead and … [Read more...]
How We Learned SMS is the Future of Ecommerce
2021 is the year of ecommerce SMS With ecommerce businesses expected to reach $4.9 trillion in 2021 and the ever-increasing amount of purchases being made on mobile devices, SMS marketing is a trend you can’t ignore in 2021. Used in the beginning to gain a competitive edge over other ecommerce businesses, SMS marketing campaigns are now essential ecommerce business communications. In other words, it’s a trend to keep up with. At Recapture, we’ve been working with ecommerce brands to … [Read more...]
Why Customer Retention is the Most Important Ecommerce Metric in 2021
Customer retention: the most important metric in 2021 We all know it’s cheaper to make sales to existing customers than it is to acquire new customers. For any business that’s able to retain its customers, they can improve their profits and cut down on acquisition costs. The common forms of retention include loyalty and rewards programs. Customers will be rewarded for sticking with your brand and it increases your bottom line. While these programs are effective, they have one limitation: … [Read more...]
What’s new with Recapture: March 2020
There's no winter hibernation for us, unfortunately. We've been working during the Holiday Season to have a bunch of new things ready for you. We're proud to announce a lot of new options for you in Recapture. Here's a breakdown of what we worked on in the last few months. New features we've added to Recapture in 2020 so far 🤑 OneClickUpsell integration (OCU) Want to use Recapture with OneClickUpsell? Now you can--our integration is able to pull all data from OCU's checkout replacement … [Read more...]
What new with Recapture: November 2019
We've been busy this summer and wanted you to know all the new things you can take advantage of in the coming months for your busy holiday season recovery time. New features we've added to Recapture since August - Unique Coupon Codes One-time, personal-per-customer coupon codes are now available for Shopify users in Recapture. Set up the type of discount you want (% off, $ off, or free shipping) along with any restrictions (e.g. cart amounts, countries where free shipping applies) and … [Read more...]
What new with Recapture: August 2019
We've been busy this summer and wanted you to know all the new things you can take advantage of in the coming months for your busy holiday season recovery time. New features we've added to Recapture since April - Product category segmentation Now you can use the category of the product to segment emails. Makes it easier to target those who are buying a certain kind of item and increases the power of Recapture's segmentation - Store level configs in Magento Previously, the … [Read more...]
Abandoned Cart Optimization Tips For Your Holiday Campaigns
The holidays are approaching faster than you'd like. And you're probably sitting around using the same old campaigns for abandoned carts that you've been using since, well, forever. Abandoned cart campaigns, like a bouquet of flowers, need to be refreshed every now and again. Optimizing abandoned cart campaigns is easy: It's time to dust off your email editor and take a look at what you have. Leaving it alone is likely leaving money on the table and possibly annoying customers. Why Optimize … [Read more...]
Why Customer Lifetime Value Is Your North Star Metric
You've got hundreds of metrics to judge your store by--average order value, monthly revenue, growth, churn, customer lifetime value, daily visits and more. But which one is the most important of these? Only one metric truly indicates whether your store is growing, shrinking or stuck on a plateau. It's the one metric that, when increased, will have direct, long-term and substantial impact on your store's longevity and profitability. That North Star metric: Customer Lifetime Value … [Read more...]
What to Do When You Have High CTR But Low Conversions
You build an ecommerce store, you optimize it for sales, you run paid ads on sites like Google and Facebook, and you get decent traffic and clicks… but your sales are still low. So what’s wrong? Having a fair amount of traffic and even a high click-through rate (CTR) but still having low conversions or moderate-to-low sales is an issue that many eCommerce store owners experience. It can be frustrating when you’re doing everything right and following the “rules” of running an online … [Read more...]
How to Run a Successful PPC Campaign With a Small Budget
The majority of consumers (86%) will use a search engine to find products online. That’s why having paid marketing, known as Pay-Per-Click (PPC) ads, on search engines can be a boon for sales. But the downside of running PPC ads is that they can get expensive, and the more traffic you receive from your ads, the more money you will ultimately spend. Does this mean you can’t run a successful PPC campaign with a small budget? Not necessarily. With the right keyword research and … [Read more...]