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What’s new with Recapture: March 2020

March 6, 2020 By Dave Rodenbaugh

There's no winter hibernation for us, unfortunately.  We've been working during the Holiday Season to have a bunch of new things ready for you.  We're proud to announce a lot of new options for you in Recapture.  Here's a breakdown of what we worked on in the last few months. New features we've added to Recapture in 2020 so far 🤑 OneClickUpsell integration (OCU) Want to use Recapture with OneClickUpsell?  Now you can--our integration is able to pull all data from OCU's checkout replacement … [Read more...]

Filed Under: Announcements

What new with Recapture: November 2019

November 11, 2019 By Dave Rodenbaugh

We've been busy this summer and wanted you to know all the new things you can take advantage of in the coming months for your busy holiday season recovery time. New features we've added to Recapture since August - Unique Coupon Codes One-time, personal-per-customer coupon codes are now available for Shopify users in Recapture.  Set up the type of discount you want (% off, $ off, or free shipping) along with any restrictions (e.g. cart amounts, countries where free shipping applies) and … [Read more...]

Filed Under: Announcements

What new with Recapture: August 2019

July 31, 2019 By Dave Rodenbaugh

We've been busy this summer and wanted you to know all the new things you can take advantage of in the coming months for your busy holiday season recovery time. New features we've added to Recapture since April - Product category segmentation Now you can use the category of the product to segment emails.  Makes it easier to target those who are buying a certain kind of item and increases the power of Recapture's segmentation - Store level configs in Magento Previously, the … [Read more...]

Filed Under: Announcements

Abandoned Cart Optimization Tips For Your Holiday Campaigns

September 9, 2018 By Dave Rodenbaugh

The holidays are approaching faster than you'd like.  And you're probably sitting around using the same old campaigns for abandoned carts that you've been using since, well, forever.  Abandoned cart campaigns, like a bouquet of flowers, need to be refreshed every now and again.  Optimizing abandoned cart campaigns is easy: It's time to dust off your email editor and take a look at what you have.  Leaving it alone is likely leaving money on the table and possibly annoying customers. Why Optimize … [Read more...]

Filed Under: Customer Retention Tagged With: Abandoned Cart Optimization, Black Friday Tips, Holiday Email Marketing

Why Customer Lifetime Value Is Your North Star Metric

September 7, 2018 By Dave Rodenbaugh

You've got hundreds of metrics to judge your store by--average order value, monthly revenue, growth, churn, customer lifetime value, daily visits and more.  But which one is the most important of these? Only one metric truly indicates whether your store is growing, shrinking or stuck on a plateau.  It's the one metric that, when increased, will have direct, long-term and substantial impact on your store's longevity and profitability. That North Star metric: Customer Lifetime Value … [Read more...]

Filed Under: Customer Retention Tagged With: calculating customer lifetime value, cltv, clv, customer lifetime value, ecommerce customer lifetime value

What to Do When You Have High CTR But Low Conversions

May 14, 2018 By Dave Rodenbaugh

You build an ecommerce store, you optimize it for sales, you run paid ads on sites like Google and Facebook, and you get decent traffic and clicks… but your sales are still low. So what’s wrong? Having a fair amount of traffic and even a high click-through rate (CTR) but still having low conversions or moderate-to-low sales is an issue that many eCommerce store owners experience. It can be frustrating when you’re doing everything right and following the “rules” of running an online … [Read more...]

Filed Under: Store Growth Tagged With: Analyzing Conversion Rates, Optimizing your Product Landing Page, Product Landing Page Conversions

How to Run a Successful PPC Campaign With a Small Budget

April 30, 2018 By Dave Rodenbaugh

The majority of consumers (86%) will use a search engine to find products online. That’s why having paid marketing, known as Pay-Per-Click (PPC) ads, on search engines can be a boon for sales. But the downside of running PPC ads is that they can get expensive, and the more traffic you receive from your ads, the more money you will ultimately spend. Does this mean you can’t run a successful PPC campaign with a small budget? Not necessarily. With the right keyword research and … [Read more...]

Filed Under: SEO Tagged With: Campaign With a Small Budget, PPC Guides, Successful PPC Campaign

An eCommerce Storeowner’s Guide to Prototyping New Products

April 16, 2018 By Dave Rodenbaugh

It’s not easy turning an idea into a tangible, profitable product. Not every eCommerce store owner creates their own products. Some resell from other vendors or dropship items that are produced by other manufacturers. But for some, there’s no separating the store from the unique product. So what happens when it’s time to create a new product to sell? You have to prototype. Prototyping new products can be an intimidating process, even if you’ve successfully done it before. And if … [Read more...]

Filed Under: Product Ideation Tagged With: eCommerce Store, Owner’s Guide to Prototyping, Prototyping New Products, Prototyping Tools

3 Things You Need to Improve Your Customer Retention Rates

April 2, 2018 By Dave Rodenbaugh

Customer loyalty is necessary for growth, but it’s not always easy to earn. Even a 5% increase in customer retention rates can increase profitability by 75%. Yet studies show that the majority of consumers believe that brands must first demonstrate they truly care about their customers before those rates can rise significantly. When brands are willing to go the extra mile for customers, those customers respond. But what does it mean to “go the extra mile,” exactly? Here are a few … [Read more...]

Filed Under: Customer Retention Tagged With: Customer Retention Rates, Improve Your Customer Retention, Strategies to Improve Customer Retention

How to Fix a Leaky Sales Funnel in your Store

March 19, 2018 By Dave Rodenbaugh

Every sales funnel leaks. Ecommerce funnels are no exception. After all, that’s why we call it a funnel. Fewer prospects move to each successive stage. Your customers only represent a small fraction of your store’s visitors. If your sales funnel didn’t leak at all, you would convert 100% of your traffic into buyers. Obviously that’s not reasonable, so you have to expect some leakage. But some funnels leak more than others, and most funnels can be improved. Like most ecommerce stores, … [Read more...]

Filed Under: Customer Retention Tagged With: Fix a Leaky Sales Funnel, Leak-Proof Sales Funnel, Optimize Sales Funnel

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Recapture: Dead Simple Abandoned Cart Email Marketing for Magento

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