We've been busy this summer and wanted you to know all the new things you can take advantage of in the coming months for your busy holiday season recovery time. New features we've added to Recapture since August - Unique Coupon Codes One-time, personal-per-customer coupon codes are now available for Shopify users in Recapture. Set up the type of discount you want (% off, $ off, or free shipping) along with any restrictions (e.g. cart amounts, countries where free shipping applies) and … [Read more...]
What new with Recapture: August 2019
We've been busy this summer and wanted you to know all the new things you can take advantage of in the coming months for your busy holiday season recovery time. New features we've added to Recapture since April - Product category segmentation Now you can use the category of the product to segment emails. Makes it easier to target those who are buying a certain kind of item and increases the power of Recapture's segmentation - Store level configs in Magento Previously, the … [Read more...]
Abandoned Cart Optimization Tips For Your Holiday Campaigns
The holidays are approaching faster than you'd like. And you're probably sitting around using the same old campaigns for abandoned carts that you've been using since, well, forever. Abandoned cart campaigns, like a bouquet of flowers, need to be refreshed every now and again. Optimizing abandoned cart campaigns is easy: It's time to dust off your email editor and take a look at what you have. Leaving it alone is likely leaving money on the table and possibly annoying customers. Why Optimize … [Read more...]
Why Customer Lifetime Value Is Your North Star Metric
You've got hundreds of metrics to judge your store by--average order value, monthly revenue, growth, churn, customer lifetime value, daily visits and more. But which one is the most important of these? Only one metric truly indicates whether your store is growing, shrinking or stuck on a plateau. It's the one metric that, when increased, will have direct, long-term and substantial impact on your store's longevity and profitability. That North Star metric: Customer Lifetime Value … [Read more...]
What to Do When You Have High CTR But Low Conversions
You build an ecommerce store, you optimize it for sales, you run paid ads on sites like Google and Facebook, and you get decent traffic and clicks… but your sales are still low. So what’s wrong? Having a fair amount of traffic and even a high click-through rate (CTR) but still having low conversions or moderate-to-low sales is an issue that many eCommerce store owners experience. It can be frustrating when you’re doing everything right and following the “rules” of running an online … [Read more...]
How to Run a Successful PPC Campaign With a Small Budget
The majority of consumers (86%) will use a search engine to find products online. That’s why having paid marketing, known as Pay-Per-Click (PPC) ads, on search engines can be a boon for sales. But the downside of running PPC ads is that they can get expensive, and the more traffic you receive from your ads, the more money you will ultimately spend. Does this mean you can’t run a successful PPC campaign with a small budget? Not necessarily. With the right keyword research and … [Read more...]
An eCommerce Storeowner’s Guide to Prototyping New Products
It’s not easy turning an idea into a tangible, profitable product. Not every eCommerce store owner creates their own products. Some resell from other vendors or dropship items that are produced by other manufacturers. But for some, there’s no separating the store from the unique product. So what happens when it’s time to create a new product to sell? You have to prototype. Prototyping new products can be an intimidating process, even if you’ve successfully done it before. And if … [Read more...]
3 Things You Need to Improve Your Customer Retention Rates
Customer loyalty is necessary for growth, but it’s not always easy to earn. Even a 5% increase in customer retention rates can increase profitability by 75%. Yet studies show that the majority of consumers believe that brands must first demonstrate they truly care about their customers before those rates can rise significantly. When brands are willing to go the extra mile for customers, those customers respond. But what does it mean to “go the extra mile,” exactly? Here are a few … [Read more...]
How to Fix a Leaky Sales Funnel in your Store
Every sales funnel leaks. Ecommerce funnels are no exception. After all, that’s why we call it a funnel. Fewer prospects move to each successive stage. Your customers only represent a small fraction of your store’s visitors. If your sales funnel didn’t leak at all, you would convert 100% of your traffic into buyers. Obviously that’s not reasonable, so you have to expect some leakage. But some funnels leak more than others, and most funnels can be improved. Like most ecommerce stores, … [Read more...]
30+ Essential Shopify Apps to Increase Sales in 2018
What are the best Shopify apps to increase sales? Shopify has plenty of apps to help you gain customers and improve sales and conversions. But which ones are the best Shopify apps to increase sales? Choosing the right one can be daunting. Sorting through thousands of apps to find what you’re looking for isn’t exactly a fun afternoon for many Shopify store owners. That’s why we’ve put together a list of some of the best apps that will help you market your product, manage your inventory, … [Read more...]