The majority of consumers (86%) will use a search engine to find products online. That’s why having paid marketing, known as Pay-Per-Click (PPC) ads, on search engines can be a boon for sales. But the downside of running PPC ads is that they can get expensive, and the more traffic you receive from your ads, the more money you will ultimately spend. Does this mean you can’t run a successful PPC campaign with a small budget? Not necessarily. With the right keyword research and … [Read more...]
5 Ways to Get Traffic to Your eCommerce Store With Content Marketing
If you have an eCommerce store, you know how valuable it is to bring in new site visitors. You also know how important it is to build trust with those visitors so they can convert into paying customers. One of the best ways to build trust (as well as brand awareness) and customer longevity is with content. Blogs. Social media. Email newsletters. These are all types of what’s known as content marketing. Content marketing has been around for some time now, but it has been growing in … [Read more...]