It’s not easy turning an idea into a tangible, profitable product. Not every eCommerce store owner creates their own products. Some resell from other vendors or dropship items that are produced by other manufacturers. But for some, there’s no separating the store from the unique product. So what happens when it’s time to create a new product to sell? You have to prototype. Prototyping new products can be an intimidating process, even if you’ve successfully done it before. And if … [Read more...]
3 Things You Need to Improve Your Customer Retention Rates
Customer loyalty is necessary for growth, but it’s not always easy to earn. Even a 5% increase in customer retention rates can increase profitability by 75%. Yet studies show that the majority of consumers believe that brands must first demonstrate they truly care about their customers before those rates can rise significantly. When brands are willing to go the extra mile for customers, those customers respond. But what does it mean to “go the extra mile,” exactly? Here are a few … [Read more...]
How to Fix a Leaky Sales Funnel in your Store
Every sales funnel leaks. Ecommerce funnels are no exception. After all, that’s why we call it a funnel. Fewer prospects move to each successive stage. Your customers only represent a small fraction of your store’s visitors. If your sales funnel didn’t leak at all, you would convert 100% of your traffic into buyers. Obviously that’s not reasonable, so you have to expect some leakage. But some funnels leak more than others, and most funnels can be improved. Like most ecommerce stores, … [Read more...]
30+ Essential Shopify Apps to Increase Sales in 2018
What are the best Shopify apps to increase sales? Shopify has plenty of apps to help you gain customers and improve sales and conversions. But which ones are the best Shopify apps to increase sales? Choosing the right one can be daunting. Sorting through thousands of apps to find what you’re looking for isn’t exactly a fun afternoon for many Shopify store owners. That’s why we’ve put together a list of some of the best apps that will help you market your product, manage your inventory, … [Read more...]
5 eCommerce Conferences You Can Turn into Vacations
Conferences Don't Have to Be All Business... Imagine combining your networking time, learning new tips and tricks for your store all while visiting an amazing place you can extend into a vacation. That's what you can do with these different conferences all slated for 2018 across the world-- we present 5 coming up (plus 9 bonus ones you can download for free!). 1) Digiday Retail Summit AUSTIN February 21-23, 2018 Best For: E-commerce retailers, sales managers, digital marketers, and … [Read more...]
The Ultimate Checklist to Launching a New eCommerce Site
Launching Your Store: Our Must-Do eCommerce Store Checklist Congratulations! You’ve put in countless hours evaluating and testing your products and you’re finally ready to launch an eCommerce store. Now what? The next steps in the process of launching a store may seem daunting if this is your first time building an online business. But rest assured that it is possible to get started on the right foot. While this is by no means a comprehensive list of all the details that go into … [Read more...]
Why You Can’t Rely on Influencer Marketing Alone
Forbes recently declared influencer marketing as the future of sales, and one survey found that 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months. Just how much impact do influencers really have on eCommerce store sales? There are still plenty of caveats to using influencers as “brand ambassadors,” however. Just because an influencer has selling power for their audience doesn’t mean it will translate to yours, for example. You also … [Read more...]
How to Start an eCommerce Store With Little to No Budget
Do you have a vision of launching your own eCommerce store? You’re not alone. Around 96% of Americans shop online, spending an average of $488 dollars per year in online purchases. That’s a big market for anyone looking to sell products. But the trouble for many would-be online retailers is cost. More specifically, startup costs. While the average costs of eCommerce vary depending on the size of the business, costs can multiply quickly. A simple eCommerce site might cost you around … [Read more...]
5 Ways to Get Traffic to Your eCommerce Store With Content Marketing
If you have an eCommerce store, you know how valuable it is to bring in new site visitors. You also know how important it is to build trust with those visitors so they can convert into paying customers. One of the best ways to build trust (as well as brand awareness) and customer longevity is with content. Blogs. Social media. Email newsletters. These are all types of what’s known as content marketing. Content marketing has been around for some time now, but it has been growing in … [Read more...]
Why Are Customers Not Converting? How to Leak-Proof Your Ecommerce Sales Funnel
Every customer is like a drop of water through a funnel. It’s normal for at least a few of those water drops to never make it through the funnel for one reason or another. But what happens when you stop seeing water come out of the end of that funnel? What happens when conversions and sales slow to a noticeable trickle or stop altogether? The issue could be a leak somewhere in your funnel. Customers are not getting through your sales funnel the way they should be, and that’s a big … [Read more...]