Forbes recently declared influencer marketing as the future of sales, and one survey found that 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months. Just how much impact do influencers really have on eCommerce store sales? There are still plenty of caveats to using influencers as “brand ambassadors,” however. Just because an influencer has selling power for their audience doesn’t mean it will translate to yours, for example. You also … [Read more...]
How to Start an eCommerce Store With Little to No Budget
Do you have a vision of launching your own eCommerce store? You’re not alone. Around 96% of Americans shop online, spending an average of $488 dollars per year in online purchases. That’s a big market for anyone looking to sell products. But the trouble for many would-be online retailers is cost. More specifically, startup costs. While the average costs of eCommerce vary depending on the size of the business, costs can multiply quickly. A simple eCommerce site might cost you around … [Read more...]
5 Ways to Get Traffic to Your eCommerce Store With Content Marketing
If you have an eCommerce store, you know how valuable it is to bring in new site visitors. You also know how important it is to build trust with those visitors so they can convert into paying customers. One of the best ways to build trust (as well as brand awareness) and customer longevity is with content. Blogs. Social media. Email newsletters. These are all types of what’s known as content marketing. Content marketing has been around for some time now, but it has been growing in … [Read more...]
Why Are Customers Not Converting? How to Leak-Proof Your Ecommerce Sales Funnel
Every customer is like a drop of water through a funnel. It’s normal for at least a few of those water drops to never make it through the funnel for one reason or another. But what happens when you stop seeing water come out of the end of that funnel? What happens when conversions and sales slow to a noticeable trickle or stop altogether? The issue could be a leak somewhere in your funnel. Customers are not getting through your sales funnel the way they should be, and that’s a big … [Read more...]
What is the Best eCommerce Marketing Strategy for New Stores?
Developing a solid eCommerce marketing strategy can be tough for new online stores. In one survey by Shopify, new store owners were asked about their overall customer acquisitions strategy, with the most common responses being “social media,” “SEO,” and “friends and family.” While these answers are perfectly acceptable, the conductor of the survey noted that around two thirds of participants answered “vaguely” and seemed to have no idea as to whether or not these strategies would actually … [Read more...]
eCommerce Marketing Ideas That Will Transform Your Sales Funnel
If you want to grow your brand, you're going to need several solid eCommerce marketing strategies to get more customers. Without a strategy, you’re leaving it up to fate for people to become aware of your brand. Or you will have some initial success selling your products, yet without repeatable results. You need to ensure that everything points to the bottom of your sales funnel. After all, awareness about your brand is good, but only if it eventually leads to a sale, right? With … [Read more...]
How to Create Repeat Customers with a Post Purchase Email
What is the most essential element to long-term sales? Retention. Repeat customers are the lifeblood of any eCommerce business. Existing customers are 9 times more likely to convert than new customers, and it’s 10 times more expensive to get a new customer than it is to sell something to an existing customer. The key to retention is to keep the customer engaged with your business after they have purchased from you. One of the best ways to do this is through a post purchase email … [Read more...]
5 Expert Marketing Tips for Magento Store Owners
Looking for marketing tips on your Magento stores to market your products better? Even though marketing strategies change over time as technology and customer demand shift, the basics remain the same: SEO, social media, email marketing, and so on. Magento developers, for example, spend their time creating apps, extensions and other tools specifically for Magento stores, which means that store owners can create a much more customized strategy, even if they’re still doing the … [Read more...]
The Best Business Marketing Ideas for eCommerce in 2017
Modern Business Marketing for 2017 Business marketing has a lot of moving parts. You have to understand who your audience is, where they’re coming from, how they’re getting to your website, and what they’re going to see and do once they’re there. It’s the buyer’s journey from start to finish, and not everyone knows how to do it well. Luckily, you don’t have to have a business marketing degree to become a good marketer. While technology and methods may shift over time, the core principle … [Read more...]