The holidays are approaching faster than you'd like.  And you're probably sitting around using the same old campaigns for abandoned carts that you've been using since, well, forever.  Abandoned cart campaigns, like a bouquet of flowers, need to be refreshed every now and again.  Optimizing abandoned cart campaigns is easy: It's time to dust off your email editor and take a look at what you have.  Leaving it alone is likely leaving money on the table and possibly annoying customers. Why Optimize … [Read more...]