Developing a solid eCommerce marketing strategy can be tough for new online stores. In one survey by Shopify, new store owners were asked about their overall customer acquisitions strategy, with the most common responses being “social media,” “SEO,” and “friends and family.” While these answers are perfectly acceptable, the conductor of the survey noted that around two thirds of participants answered “vaguely” and seemed to have no idea as to whether or not these strategies would actually … [Read more...]