You've got hundreds of metrics to judge your store by--average order value, monthly revenue, growth, churn, customer lifetime value, daily visits and more.  But which one is the most important of these? Only one metric truly indicates whether your store is growing, shrinking or stuck on a plateau.  It's the one metric that, when increased, will have direct, long-term and substantial impact on your store's longevity and profitability. That North Star metric: Customer Lifetime Value … [Read more...]