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Why Customer Lifetime Value Is Your North Star Metric

September 7, 2018 By Dave Rodenbaugh

You've got hundreds of metrics to judge your store by--average order value, monthly revenue, growth, churn, customer lifetime value, daily visits and more.  But which one is the most important of these? Only one metric truly indicates whether your store is growing, shrinking or stuck on a plateau.  It's the one metric that, when increased, will have direct, long-term and substantial impact on your store's longevity and profitability. That North Star metric: Customer Lifetime Value … [Read more...]

Filed Under: Customer Retention Tagged With: calculating customer lifetime value, cltv, clv, customer lifetime value, ecommerce customer lifetime value

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