If you have an eCommerce store, you know how valuable it is to bring in new site visitors. You also know how important it is to build trust with those visitors so they can convert into paying customers. One of the best ways to build trust (as well as brand awareness) and customer longevity is with content. Blogs. Social media. Email newsletters. These are all types of what’s known as content marketing. Content marketing has been around for some time now, but it has been growing in … [Read more...]