Modern Business Marketing for 2017 Business marketing has a lot of moving parts. You have to understand who your audience is, where they’re coming from, how they’re getting to your website, and what they’re going to see and do once they’re there. It’s the buyer’s journey from start to finish, and not everyone knows how to do it well. Luckily, you don’t have to have a business marketing degree to become a good marketer. While technology and methods may shift over time, the core principle … [Read more...]