Customer loyalty is necessary for growth, but it’s not always easy to earn. Even a 5% increase in customer retention rates can increase profitability by 75%. Yet studies show that the majority of consumers believe that brands must first demonstrate they truly care about their customers before those rates can rise significantly. When brands are willing to go the extra mile for customers, those customers respond. But what does it mean to “go the extra mile,” exactly? Here are a few … [Read more...]