Forbes recently declared influencer marketing as the future of sales, and one survey found that 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months. Just how much impact do influencers really have on eCommerce store sales? There are still plenty of caveats to using influencers as “brand ambassadors,” however. Just because an influencer has selling power for their audience doesn’t mean it will translate to yours, for example. You also … [Read more...]