If you want to grow your brand, you're going to need several solid eCommerce marketing strategies to get more customers. Without a strategy, you’re leaving it up to fate for people to become aware of your brand. Or you will have some initial success selling your products, yet without repeatable results. You need to ensure that everything points to the bottom of your sales funnel. After all, awareness about your brand is good, but only if it eventually leads to a sale, right? With … [Read more...]
The Best Business Marketing Ideas for eCommerce in 2017
Modern Business Marketing for 2017 Business marketing has a lot of moving parts. You have to understand who your audience is, where they’re coming from, how they’re getting to your website, and what they’re going to see and do once they’re there. It’s the buyer’s journey from start to finish, and not everyone knows how to do it well. Luckily, you don’t have to have a business marketing degree to become a good marketer. While technology and methods may shift over time, the core principle … [Read more...]