Every sales funnel leaks. Ecommerce funnels are no exception. After all, that’s why we call it a funnel. Fewer prospects move to each successive stage. Your customers only represent a small fraction of your store’s visitors. If your sales funnel didn’t leak at all, you would convert 100% of your traffic into buyers. Obviously that’s not reasonable, so you have to expect some leakage. But some funnels leak more than others, and most funnels can be improved. Like most ecommerce stores, … [Read more...]