You build an ecommerce store, you optimize it for sales, you run paid ads on sites like Google and Facebook, and you get decent traffic and clicks… but your sales are still low. So what’s wrong? Having a fair amount of traffic and even a high click-through rate (CTR) but still having low conversions or moderate-to-low sales is an issue that many eCommerce store owners experience. It can be frustrating when you’re doing everything right and following the “rules” of running an online … [Read more...]