What is the most essential element to long-term sales? Retention. Repeat customers are the lifeblood of any eCommerce business. Existing customers are 9 times more likely to convert than new customers, and it’s 10 times more expensive to get a new customer than it is to sell something to an existing customer. The key to retention is to keep the customer engaged with your business after they have purchased from you. One of the best ways to do this is through a post purchase email … [Read more...]