The Hidden Dangers of SMS Marketing (and how to avoid them) Last time, we talked about why SMS is an exciting channel for ecommerce brands in 2021 and how we’ve helped brands get the most out of SMS marketing. With record results for ecommerce merchants in 2020, SMS proved its worth as a marketing channel and that it’s here to stay. However, SMS success doesn’t happen overnight (even if it’s easy to set up). When considering SMS as a marketing channel, ecommerce brands must plan ahead and … [Read more...]
How We Learned SMS is the Future of Ecommerce
2021 is the year of ecommerce SMS With ecommerce businesses expected to reach $4.9 trillion in 2021 and the ever-increasing amount of purchases being made on mobile devices, SMS marketing is a trend you can’t ignore in 2021. Used in the beginning to gain a competitive edge over other ecommerce businesses, SMS marketing campaigns are now essential ecommerce business communications. In other words, it’s a trend to keep up with. At Recapture, we’ve been working with ecommerce brands to … [Read more...]