Experts predict 2021 will generate 40% more SMS marketing messages than the previous year, and for good reason. G2 notes that 82% of people report opening every text they receive, and an estimated 70% of survey participants responded favorably to SMS campaigns. As a result, SMS Marketing arguably offers the strongest engagement of any promotional channel with a 90% open rate. Current mobile engagement trends are not the only driving factor though. Digital marketing as … [Read more...]
What’s new with Recapture: July 2021
That pandemic made us stay home so we've taken advantage of the time and worked hard to bring you a bunch of new things in Recapture. Here's a breakdown of what we worked on since late 2020. New features we've added to Recapture in 2021 so far 📢 Broadcast emails for promotional campaigns and newsletters Our most requested feature now available! With our Broadcasts, you can: Send broadcast emails for promotional campaigns or newsletters to your subscribers. Import contacts from an … [Read more...]
Why Recapture is the Best SMS Marketing Tool
Recapture: The best SMS tool for eCommerce brands Clearly, customer retention is going to make or break your store this year. And hopefully, our previous articles have underscored the deep importance of getting this right, especially with explosive growth in ecommerce during the pandemic. Holding on to your customers is more important than ever. Now we want to show how Recapture makes it easy to implement world-class retention strategies like using SMS to nail customer retention and grow your … [Read more...]
How SMS Marketing Works in 2021
The Hidden Dangers of SMS Marketing (and how to avoid them) Last time, we talked about why SMS is an exciting channel for ecommerce brands in 2021 and how we’ve helped brands get the most out of SMS marketing. With record results for ecommerce merchants in 2020, SMS proved its worth as a marketing channel and that it’s here to stay. However, SMS success doesn’t happen overnight (even if it’s easy to set up). When considering SMS as a marketing channel, ecommerce brands must plan ahead and … [Read more...]
How We Learned SMS is the Future of Ecommerce
2021 is the year of ecommerce SMS With ecommerce businesses expected to reach $4.9 trillion in 2021 and the ever-increasing amount of purchases being made on mobile devices, SMS marketing is a trend you can’t ignore in 2021. Used in the beginning to gain a competitive edge over other ecommerce businesses, SMS marketing campaigns are now essential ecommerce business communications. In other words, it’s a trend to keep up with. At Recapture, we’ve been working with ecommerce brands to … [Read more...]