Customer retention: the most important metric in 2021 We all know it’s cheaper to make sales to existing customers than it is to acquire new customers. For any business that’s able to retain its customers, they can improve their profits and cut down on acquisition costs. The common forms of retention include loyalty and rewards programs. Customers will be rewarded for sticking with your brand and it increases your bottom line.  While these programs are effective, they have one limitation: … [Read more...]